Animatic

My animatic was created from my hand drawn storyboard to act as a form of planning and to give my promotional piece a sense of structure. The animatic contains an average of 60 shots. The timings were applied in a way that will be used to refer back to when organising the official clips that I will shoot, making it easier to create.

Technology used:
Scanner
Windows Move Maker

My Intentions - 21/11/13

My Music Video Intentions from holbeau

On 21/11/13 I decided to create a presentation to summarise my intentions at that particular time ranging from how i wanted to interpret existing theories into my work, to the location and outfits I am wanting to use when I decide to begin filming. 

This 'Intentions' presentation is the first step I am taking regarding ideas summary and making things a little clearer in my mind to help make the production process a lot easier form myself as I will have it in front of me. This will be updated if I encounter any issues throughout the process to make the changes I have made clear and the reason for doing so even clearer.

I devised a SlideShare in an attempt to summarise the intentions I have regarding the creation of my initial storyboard, showing the ideas that fuelled it and how I intend to go about achieving these goals.

Programmes used:
Microsoft PowerPoint
SlideShare (www.slideshare.net)

Audience Profile

I devised an audience profile to portray the target segment of my audience that I have concluded my music video as a promotional device is likely to appeal to. The statistics show that my video will appeal predominantly to females, this is reflected in my audience profile through the use of products which revolve around stereotypical female interests. Specific images which portray this are the use of make up and lipstick; cosmetics which are common in a stereotypical females life, mainstream shop names and snacks are also included which reinforces the mainstream elements of my video. However, the use of images such as 'Vans' reinforce the Pop/Rock genre that my video majorly intends to portray. These steer away from the mainstream elements suggested through the use of cosmetic products and high street brands, which brings a sense of individuality to my work. It also introduces the aspects of the video that will appeal to males through shoes, backpack and predominately male accessories.

HOWEVER:

Regarding music videos as a whole...

Statistically music videos, depending on the content, can appeal to 50% male and 50% female. However, the ability to both legally and illegally download both music videos and MP3 content can be held within those as young as the age of 10 years old and upwards. Many of the older viewers of music are likely to not be included within the D/E demographic that I stated above, but this is the demographic that I feel as though viewers interested in my music video are likely to be concerned with. Partly because it is from a students perspective (me) possibly suggesting that my ideas will be more relevant for those within the ages 16-25 as they are more relatable within that demographic, as opposed to those massively younger or massively older, simply through having things in common.

Technology used:
Microsoft PowerPoint
(Internet - for images)

Poll Results Analysis - Audience Research 3

This presentation was created to show the different elements I have researched regarding my target audience, the PowerPoint looks into my audience's gender, age, social class, background & interests which can all be applied to the development of my video in relation to keeping my target audience in mind. I decided to research my audience in lots of depth so I can gain a clear understanding of each dimension I am wanting to address in my video and how to go about doing this effectively.

Programmes used:
Microsoft PowerPoint
SlideShare (www.slideshare.net)

Audience Research 2

  To gain further audience research, I filmed Jodie's responses to the questions I was curious about. The reason I asked Jodie to be filmed is due to the fact that she is a prime individual to represent a particular segment of my target audience. The feedback I received from Jodie can now be put together with other existing feedback to be generalised as a whole.

When interviewing Jodie, the majority of her answers were what I desired, this is helpful as she can be used to represent a specific segment of my target audience and speak on their behalf. Her answers will also help me create my music video as they also act as a source of inspiration; encouraging me to think outside of the box.

Questions & Feedback:

• What is your favourite genre of music?

The feedback to this question was particularly useful due to this being the genre of the song I have chosen to create my music video to. Pop/Rock is a particularly interesting genre due to it appealing to a quite specific audience  as it is not particularly similar to either pop or rock as a singular genre, so narrows the audience base in comparison to these.

• Where do you watch music videos?

Jodie stated she watches the majority of music videos on the internet or on music channels, this is interesting as it helps me to consider the context that will be included within my ancillary texts, and the steps that will be taken to ensure the audience are to perceive the message I am portraying as a result of accurate representations of both the artist and the context within the song.

• Has a music video ever persuaded you to buy an artists album?

This answer stated that the music video can persuade Jodie to buy an artists album if the quality of it is very good. This is interesting regarding the fact that it gives me an incentive to make my music video the best quality possible, to ensure that the promotional aspects work in combination with the video's message to work as an efficient advertisement for the artist I am promoting.

• What is your favourite aspect of a music video?

The favourite aspect of music videos for Jodie, according to Sven Carlsson's aspects of narrative theory, is the element of narrative with subtle hints of performance. This answers works perfectly in combination with my intentions for my promotional piece as it will focus predominantly on a clear, powerful story-line  with elements of performance with regards to lip syncing at points throughout the video.

• What would you expect to see in a stereotypical Rock video?

The feedback received regarding stereotypical rock elements was that it is likely to have a predominantly dark atmosphere, this is then going to be portrayed through the performance and narrative of the video. Due to these being the most used elements regarding to Sven Carlsson's aspects of narrative theory. The performance element of the song is commonly shown through the use of stage performances and live gigs, with a strong narrative running through this. 

• What would you expect to see in a stereotypical Pop video?

Jodie said the elements she expects to see in a stereotypical Pop video is a lot of colour in combination with quirky outfits. These are likely to compliment one another and create a lighthearted theme to the video. 

• How often do you watch music videos?

Jodie states she watches music videos on quite a regular basis, this is interesting to know as it allows me to establish that my music video mustn't be repetitive or easily boring due to the fact that it is possible that it may be viewed several times throughout the day. It must be unique and leave the audience feeling as though they want to see it more as opposed to having to, whilst getting the urge to change over the channel.

• What would you expect to see in a video based on loss?

Black and white effects are expected in a music video based on loss, this is unique as it is not necessarily conventional of music videos to include different coloured shots so it is something I am keen on trying in an attempt to make my video as unique as possible, contributing to its promotional values.

• What type of fashion would you expect to see in a Pop/Rock music video?

Stereotypical fashion in a Pop/Rock music video, according to Jodie, is that of mainstream trends with a smart 'edge' to the outfit. This is good to incorporate with my initial ideas to show that I have taken my audience research into consideration.

• What colours connote sadness?

Jodie states that grey, blue, black and purple are all effective colours that connote sadness effectively. I was aiming to refer my video back to a grey theme which I am pleased came up within my audience research.

Technology used:
iPad

Social media used:
Youtube
'Capture' - an app that enabled us to upload our video straight to YouTube without editing.

Audience Research 1

Within the class, we were put into groups and were given the opportunity to ask questions in relation to our music video's regarding the queries we have. The answers helped me gain an insight into the demands of my target audience and the steps that I can take to fulfil them.

Questions & Feedback:

What is your favourite genre of music?

 The predominant feedback from this question was the element of Pop and Rock. This is the answer I was looking for as I am basing my music video around the Coldplay - The Scientist, which is predominantly of the Pop/ Rock genre.

•          Where do you watch music videos?

The answer to this question was both YouTube and the TV, this is interesting as it will give me more options when contemplating the media I will use regarding my ancillary texts. YouTube was the most favoured answer which reflects the uprising of the Internet and is now a lot more influential on peoples lives in comparison to 10 years previous.

•          Has a music video ever persuaded you to buy an artist’s album?

This allows me to conclude that despite the massive impact that a music video may have on an individual, it is not necessarily going to influence someone to buy the artists whole album; which is interesting to know. However, my peers also state that the odd time they may succumb to buying an artists album as a result of the video. This can be used as something for me to work upon and be used as an incentive to make my music video the best possible standard.

This particular r answer related to the Two Step Flow theory, implying that a music video, as a singular promotional piece, is not effective enough to persuade a viewer to buy the whole album. However, if a friend was to say to the individual how good both the video and the album is, they are going to be a lot more inclined to purchase the product due to hearing the opinion of someone who's opinion they value and trust. Due to the individuals been friends, it is likely that they both share the same interests, suggesting that all it takes is the direct promotion of a product from one individual to another that makes a product more consumable. 

•          What is your favourite aspect of a music video?

The narrative of a video is said to be the most favoured of the three aspects of narrative, according to Sven Carlssons theory. This works in my favour in relation to the fact that the theme of my music video is very heavily based around the aspect of narrative; with a predominant storyline running throughout.

•          What would you expect to see in a stereotypical rock video?
•          What would you expect to see in a stereotypical pop video?

Despite the fact that my video is based around Pop/Rock as opposed to Pop and Rock as a singular genre, I concluded that asking these questions would help with the creation of my music video with regards to the fact that I now know the elements to conclude subtly to create continuity and reinforce the ongoing pop/rock genre throughout the video. This is due to the fact that it is possible that the message may overwhelm the values of the song so can be reinforced by me in relation to Mise-en-Scene.

Technology used:
Standard camera
Tripod

Social media used:
YouTube

Found Images Storyboard

  I created this video on Windows Movie Maker, in a way that portrays basic ideas behind individual lines in my chosen song. I gained these simplistic images from Google. Each images links with a particular line in the songs lyrics, they were chosen through the literal imagery that comes to mind when listening to a certain part of the song. As the project progresses, the images will link with the lyrics regarding the fact it is a lot more in depth and sentimental.

Programme used:
Windows Movie Maker 
(Google - for pictures)

Social media used:
Youtube