Audience Research 2

  To gain further audience research, I filmed Jodie's responses to the questions I was curious about. The reason I asked Jodie to be filmed is due to the fact that she is a prime individual to represent a particular segment of my target audience. The feedback I received from Jodie can now be put together with other existing feedback to be generalised as a whole.

When interviewing Jodie, the majority of her answers were what I desired, this is helpful as she can be used to represent a specific segment of my target audience and speak on their behalf. Her answers will also help me create my music video as they also act as a source of inspiration; encouraging me to think outside of the box.

Questions & Feedback:

• What is your favourite genre of music?

The feedback to this question was particularly useful due to this being the genre of the song I have chosen to create my music video to. Pop/Rock is a particularly interesting genre due to it appealing to a quite specific audience  as it is not particularly similar to either pop or rock as a singular genre, so narrows the audience base in comparison to these.

• Where do you watch music videos?

Jodie stated she watches the majority of music videos on the internet or on music channels, this is interesting as it helps me to consider the context that will be included within my ancillary texts, and the steps that will be taken to ensure the audience are to perceive the message I am portraying as a result of accurate representations of both the artist and the context within the song.

• Has a music video ever persuaded you to buy an artists album?

This answer stated that the music video can persuade Jodie to buy an artists album if the quality of it is very good. This is interesting regarding the fact that it gives me an incentive to make my music video the best quality possible, to ensure that the promotional aspects work in combination with the video's message to work as an efficient advertisement for the artist I am promoting.

• What is your favourite aspect of a music video?

The favourite aspect of music videos for Jodie, according to Sven Carlsson's aspects of narrative theory, is the element of narrative with subtle hints of performance. This answers works perfectly in combination with my intentions for my promotional piece as it will focus predominantly on a clear, powerful story-line  with elements of performance with regards to lip syncing at points throughout the video.

• What would you expect to see in a stereotypical Rock video?

The feedback received regarding stereotypical rock elements was that it is likely to have a predominantly dark atmosphere, this is then going to be portrayed through the performance and narrative of the video. Due to these being the most used elements regarding to Sven Carlsson's aspects of narrative theory. The performance element of the song is commonly shown through the use of stage performances and live gigs, with a strong narrative running through this. 

• What would you expect to see in a stereotypical Pop video?

Jodie said the elements she expects to see in a stereotypical Pop video is a lot of colour in combination with quirky outfits. These are likely to compliment one another and create a lighthearted theme to the video. 

• How often do you watch music videos?

Jodie states she watches music videos on quite a regular basis, this is interesting to know as it allows me to establish that my music video mustn't be repetitive or easily boring due to the fact that it is possible that it may be viewed several times throughout the day. It must be unique and leave the audience feeling as though they want to see it more as opposed to having to, whilst getting the urge to change over the channel.

• What would you expect to see in a video based on loss?

Black and white effects are expected in a music video based on loss, this is unique as it is not necessarily conventional of music videos to include different coloured shots so it is something I am keen on trying in an attempt to make my video as unique as possible, contributing to its promotional values.

• What type of fashion would you expect to see in a Pop/Rock music video?

Stereotypical fashion in a Pop/Rock music video, according to Jodie, is that of mainstream trends with a smart 'edge' to the outfit. This is good to incorporate with my initial ideas to show that I have taken my audience research into consideration.

• What colours connote sadness?

Jodie states that grey, blue, black and purple are all effective colours that connote sadness effectively. I was aiming to refer my video back to a grey theme which I am pleased came up within my audience research.

Technology used:
iPad

Social media used:
Youtube
'Capture' - an app that enabled us to upload our video straight to YouTube without editing.