Audience Research 1

Within the class, we were put into groups and were given the opportunity to ask questions in relation to our music video's regarding the queries we have. The answers helped me gain an insight into the demands of my target audience and the steps that I can take to fulfil them.

Questions & Feedback:

What is your favourite genre of music?

 The predominant feedback from this question was the element of Pop and Rock. This is the answer I was looking for as I am basing my music video around the Coldplay - The Scientist, which is predominantly of the Pop/ Rock genre.

•          Where do you watch music videos?

The answer to this question was both YouTube and the TV, this is interesting as it will give me more options when contemplating the media I will use regarding my ancillary texts. YouTube was the most favoured answer which reflects the uprising of the Internet and is now a lot more influential on peoples lives in comparison to 10 years previous.

•          Has a music video ever persuaded you to buy an artist’s album?

This allows me to conclude that despite the massive impact that a music video may have on an individual, it is not necessarily going to influence someone to buy the artists whole album; which is interesting to know. However, my peers also state that the odd time they may succumb to buying an artists album as a result of the video. This can be used as something for me to work upon and be used as an incentive to make my music video the best possible standard.

This particular r answer related to the Two Step Flow theory, implying that a music video, as a singular promotional piece, is not effective enough to persuade a viewer to buy the whole album. However, if a friend was to say to the individual how good both the video and the album is, they are going to be a lot more inclined to purchase the product due to hearing the opinion of someone who's opinion they value and trust. Due to the individuals been friends, it is likely that they both share the same interests, suggesting that all it takes is the direct promotion of a product from one individual to another that makes a product more consumable. 

•          What is your favourite aspect of a music video?

The narrative of a video is said to be the most favoured of the three aspects of narrative, according to Sven Carlssons theory. This works in my favour in relation to the fact that the theme of my music video is very heavily based around the aspect of narrative; with a predominant storyline running throughout.

•          What would you expect to see in a stereotypical rock video?
•          What would you expect to see in a stereotypical pop video?

Despite the fact that my video is based around Pop/Rock as opposed to Pop and Rock as a singular genre, I concluded that asking these questions would help with the creation of my music video with regards to the fact that I now know the elements to conclude subtly to create continuity and reinforce the ongoing pop/rock genre throughout the video. This is due to the fact that it is possible that the message may overwhelm the values of the song so can be reinforced by me in relation to Mise-en-Scene.

Technology used:
Standard camera
Tripod

Social media used:
YouTube